Since Danielle Bernstein announced her jewelry collaboration with Lulu DK on Friday, the collection has come under fire for copying designs from independent jewelry brands including Foundrae, Bondeye Jewelry, and Retrouvai. According to a source from Foundrae, Nordstrom, who was originally slated to sell the 27-piece collection, has “chosen not to carry 8 styles from the assortment and among those 8 styles are the pieces we felt were copies of Foundrae.”
The knock-off accusations began over the weekend after Foundrae posted a photo on Instagram from Bernstein’s jewelry line look book with a caption saying the collection is “all complete copies”. “Danielle came to my house over a year ago to see our jewelry and we let her borrow pieces several times,” the comment continues, “Honestly, I want to turn the other cheek but I need to call out when wrong is wrong.”
The scandal was then picked up by notorious copy call outs, Diet Prada, who shared side-by-side comparison photos of Bernstein’s line and similar pieces by other designers. Comments flooded both the Diet Prada post and Nordstrom’s Instagram photo announcing the WeWoreWhat collaboration demanding the retailer pull the collection and support independent designers.
Bernstein responded to the allegations on her Instagram stories yesterday saying “it has been extremely upsetting and frustrating to be on the receiving end of a vicious online campaign to inaccurately paint the #LuluDKxWeWoreWhat collaboration in a negative light, based on misrepresentations… I would never in a million years deliberately copy or attempt to knock off another brand’s work.” She added that “to show everyone that I will ALWAYS do the right thing… I will be pulling few pieces from our 27 piece collection that have come into question.”
After her statement, she posted a brief tearful video reminding followers that her “inspiration behind this entire collection is this. [holding up her locket] My grandfather, this Poppy locket. He passed away a year ago and that I created this so that you guys could hold your loved ones close to your heart and I hope you guys will still support this collaboration.”
It is unclear if the decision to pull pieces from the collection was made by Bernstein in conjunction with Nordstrom. It is also uncertain exactly which pieces have been pulled from the collection. The collection launches this Wednesday, May 9 online and in Nordstrom stores around the country.